Description

Job Title: Head, Credit Marketing

Location: Port Harcourt, Rivers

Job Type: Full-time

Michael Stevens Consulting is an international Human Resource Development & Management Consulting practice firm, with offices in Lagos, Port-Harcourt and Calabar, as well as in Accra, Ghana.

Job Description

  • Oversee the articulation and execution of the Bank’s marketing strategies, ensuring alignment with the overall corporate strategy, goals and objectives.
  • Provide guidance, leadership support and direction to the Marketing team.
  • Build the Bank’s profile and brand image in the market through sustained campaigns.
  • Develop and manage strategic relationships with key customers in relevant market segments.
  • Lead the Bank’s deposit mobilization efforts and ensure quality risks assets are created.
  • Coordinate the deployment of effective market penetration and market share acquisition frameworks.
  • Oversee the collation of market business intelligence to support effective decision-making.
  • Champion the development and establishment of the effective channel strategies to support the Bank’s marketing efforts.
  • Champion periodic planning and budget review sessions, monitor implementation and performance and ensure development of effective strategies to address shortfall in targets.
  • Champion the drive to increase the Bank’s market share by promoting and institutionalizing a customer service-oriented culture.
  • Monitor changing market dynamics and adapt product offering to effectively meet these needs.
  • Perform other tasks as may be assigned by the Management.

Requirements

  • Candidate must possess minimum of B.Sc. in Marketing or any related field, and any relevant professional certification will be an advantage
  • Candidate must have a minimum of 5 years’ experience; 3 of which must be on the job role.
  • Broad and in-depth knowledge of Microfinance Banking.
  • In-depth knowledge and understanding of marketing principles – advertising, brand management, market/ sector targeting, product development etc.
  • Good understanding of micro and macro-economic indices and their impact on small businesses.
  • Strong people management, mentoring, and leadership skills.
  • Well-developed communication, presentation, negotiation and relationship management skills

Application Closing Date
13th April, 2021.

How to Apply
Interested and qualified candidates should send their CV to: [email protected] with “Job title” as subject of the email.

Location